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Adam Heitzman

9 Emotional Hooks That Will Make Your Content 10x Better

What makes a piece of content compelling? The secret ingredient to awesome content isn’t a watertight argument or even a great concept. It’s emotion. People make most of their decisions based on how they’re feeling, whether they realize it or not. This is especially true when it comes to purchasing decisions. If your content hasn’t […]

Facebook Omni-Channel Analytics: A Beginner’s Guide

With the number of features Facebook offers to those who use it for business purposes, it can be difficult to know exactly what’s available and which features can benefit your business. On top of that, Facebook often makes new bells and whistles available without a whole lot of fanfare. But if you take the time […]

How to Use Facebook Page Insights Like an Expert

By now, most business owners and marketers know how important it is to have a Facebook business page. Facebook is a platform that provides an easy way for you and your customers and prospects to interact with each other. It’s also a fantastic place to: Alert people about sales and coupons. Announce new products or […]