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Alexander Kesler

How to Get Big Returns with Hyper-Personalized Micro-Targeting

After quickly gaining traction in consumer and political marketing, micro-niche targeting is now becoming increasingly popular in B2B settings as well. Experienced professionals understand that the days of mass segmentation are gone. The one-to-many approach is rapidly becoming a thing of the past, replaced by one-to-one targeting. Micro-niche targeting’s success can be attributed to its […]