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Ben Jacobson

Create Better Content from the Start by Following These 3 Steps

Too many marketers see “more content” as the answer to every content marketing problem. Not getting the rankings you want? Publish a new killer resource, informed by your latest keyword research and primed to draw backlinks. Want more social shares? Publish an asset that’s optimized to go viral on the merits of its snackable, interactive […]

Avoid These 8 PPC Mistakes to Generate More High-Quality Leads

Have you ever noticed how often someone will complain that something “doesn’t work” if they don’t understand it? It couldn’t be more true with PPC. In my experience, a lot of the people who say that PPC doesn’t work are the ones making mistakes with the way their campaigns are conceived, set up, and managed. […]