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Brad Smith

Why C-Suite Execs Aren’t Buying Your SEO Pitch

Over 60 percent of companies are looking to increase their SEO strength and organic presence in the coming year. I know what you’re thinking: pitching SEO is going to be like shooting fish in a barrel. But not so fast. There are too many SEO agencies out there competing for the same clients. Every single […]

How to Find Out If Your Site Ready for Google’s Mobile-First Index

Mobile traffic has already surpassed desktop traffic online. More than half of all traffic is from smartphones and tablets now. Plus, 79 percent of global internet traffic will be mobile by the end of 2018. And it’s no secret that Google places a big importance on mobile. Mobile is critical in today’s world. But just […]

Want Big-Ticket Clients? Stop Blogging & Start Calling

You’ve heard the statistics before: blogging 16+ times per month generates 4.5x more leads and 3.5x more traffic. Bingo! Time to write more blog posts, right? Wrong. Not if big-ticket clients are your goal. Not if landing a client that could skyrocket your revenue is your goal (and it is). Securing an elusive, high-end client […]

Try Debunking SEO Best Practices with these 4 Simple Experiments

SEO never stops. It seems like every month a ‘best practice’ gets turned upside down. It doesn’t help that Google is constantly tweaking their algorithm. Or the fact that we only know a few ranking factors with any degree of certainty. The fact of the matter is that we may never know if these tactics […]

7 Actionable Ways to Make Skyscraper Content Less Terrible to Read

Skyscraper content is ubiquitous. Every vertical imaginable is hitting publish on a brand-spanking new, shiny 10k+ word guide. Some marketers absolutely love the idea of publishing long-form content. Google (sometimes) ranks these posts well (not always). And users? Trying to read that drivel? And then download/opt-in/buy? Forget it. Most of these skyscrapers are chock-full of […]

3 of the Easiest Ways to Build Better-Quality Backlinks ASAP

Building links to your site isn’t easy. And it isn’t fun, either. Especially when it comes to getting the right links for your site. Links from diverse, unique, high domain authority sites that actually move the needle. These links have the potential to skyrocket traffic, off-page SEO, and rankings. And that’s why they’re nearly impossible […]