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David Trounce

Everything Marketers Need to Know

Ephemeral content is rich media, primarily images and videos, that are only accessible for a brief period. As a marketing strategy, it is temporary content that takes advantage of the fear of missing out (FOMO) and is designed to elicit an immediate response from the user. Ephemeral content is nothing new. Temporary material – and […]

7 Ways to Boost Your Conversions Through Social Media

According to estimates from Statista, by the end of 2017, there will be around 2.7 billion social media users in the world – a figure that is expected to rise by about 7 percent each year. This fact alone should cause all social media marketers to sit up and consider the opportunities for their own marketing […]