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AI in Content Marketing: 3 Frequently Asked Questions

Artificial intelligence (AI) is one of the current “it” terms in marketing. Every marketer is thinking about how to best use it and every technology provider is trying to push offerings that infuse it. And all for good reason. While AI might be the hot ticket item everyone is clamoring to understand and use, it […]

The One Thing You Need to Do to Build a Top Content Marketing Strategy

The volume of content that’s being created and consumed has exploded in recent years. According to IDC, 71 percent of marketers say they have to create 10 times as many assets to support their different channels. And if you think creating the content is overwhelming for marketers, just imagine the volume of content consumers have […]