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Jes Scholz

Agile SEO: Moving From Strategy to Action

Impactful SEO is rarely executed by a lone wolf. You need buy-in for resources. Often from someone higher up. Say, your CMO. Well speaking as a CMO, I’m sorry to tell you, that those detailed multi-page SEO documents where you lay out your objectives, target audiences, competitive landscapes, keyword research and that Gantt chart for […]

How Visual Listening Can Turn Selfies Into Sales

I’m sorry to tell you this, but people are talking about your brand behind your back. As a smart marketer, you’ve been managing to these mentions with social listening – reading what people say by tracking conversations on brand names, specific words or hashtags so that you can steer the conversation in line with your […]