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Julia McCoy

3 Fun & Inspiring Ideas

Fact: Your next great content piece is not going to come from Googling random lists of ideas and reading results like “101 Blog Post Ideas That Will Make Your Blog ‘HOT’” or “Unlimited Blog Post Ideas to Blast Off Your Blog.” It’s just not going to happen. Want to know where the best ideas come […]

Content Marketing or PPC? The Pros & Cons of Both

If you’re a business owner or marketer, there may be a battle going on in your head. The conundrum you’re facing: How are you going to grow your business reach, brand awareness, and bottom line? The two opponents: content marketing and PPC (pay-per-click) advertising. On one hand, content marketing has some convincing statistics on its […]

Why Content is Important for SEO

Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! Content and SEO. At their best, they form a bond that can catapult any website to the top of search engine rankings. But that’s […]

5 Tips That Will Get Your Tweets Noticed

Social media is the perfect platform for promoting your content, building your voice as an authority, and making lasting connections. Twitter lately has been on the rise. It’s had its ups and downs (stock value rising and decreasing), but overall, Twitter is an excellent social media platform for engagement. With 330 million people active on […]