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Katy Katz

5 Super Simple SEO Strategies You’re Probably Skipping

We’ve all heard the false claim for years now: SEO is dead. This couldn’t be farther from the truth. What is dead are the quick fixes and shortcuts that defined SEO strategies in the beginning. This post is not about how to get those back – far from it actually. Honestly, you will probably have […]

Here’s Why You Can’t Succeed Without a Content Gap Analysis

Have you ever tried to bake cookies without a recipe? Perhaps you miss the baking soda, and your cookies don’t rise. One time when I was a kid I actually even mixed up the salt and the sugar. Let’s just say the cookies didn’t turn out well. A recipe website would not last long if […]