Home Lee Wilson

Lee Wilson

How to Optimize Your App Store: Your Complete ASO Guide

App store optimization (ASO) has been somewhat overlooked of late with the growth of machine learning and AI, Google’s mobile-first index progression, and other noticeable industry changes commanding every marketer’s attention. Whether you are new to app store optimization, or keen to refine your approach to ASO, this post will shed some practical insights which are proven […]

Everything You Need to Know

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! Google’s Freshness, or “fresher results”, update – as the name suggests – was a significant ranking algorithm change, building on the Caffeine update, which rolled out in June 2010. When Google announced an algorithm change […]