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Mark Traphagen

6 Outdated Social Media Tactics That Need to Die

If one definition of insanity is doing the same thing over and over again and expecting different results, then many social media managers must be crazy. Are you practicing social media with the same cookie cutter tactics that have been used since Mark Zuckerberg moved into his Harvard dorm room? Despite seeing no measurable gains […]

How to Generate a Year’s Worth of Blog Post Ideas

Content marketing is hard work. Anyone who thinks it isn’t, probably hasn’t done it. But what’s hard about it varies with your particular responsibility or emphasis. If you’re in placements and outreach, then making your case to the right publishers is a hard job. If you’re in strategy, then determining the right type and mix […]