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Matt Southern

YouTube Analytics Demographics Report to Contain Less Data

YouTube content creators will soon notice that their YouTube Analytics demographics report contains less data. Changes are being made, the company says, to further protect the privacy of viewers. However, not all demographics data is being removed. Here is a summary of the upcoming changes: Creators can no longer filter demographics data by YouTube product. […]

Google Assistant Updated With Routines and Location-based Reminders

Google has announced plans to bring a series of updates to Google Assistant. These include two new core features, support for more languages, and deeper integrations with third-party devices. New Features In the coming weeks, Google Assistant will be updated with routines and location-based reminders. Routines are a customized series of events that are performed […]

Google: Structured Data Should Be Unique to Each Page

Google’s John Mueller says to avoid copying the same structured data onto multiple pages of a website. If a page needs to contain structured data at all, then it should be unique to that specific page. This advice came during a Google Webmaster Central office-hours hangout where Mueller was asked the following question: “Can a […]

Twitter Will Stop Supporting its Mac App in March 2018

Twitter will soon drop support for its Twitter for Mac desktop app, suggesting instead that Mac users should use the web client. The app has been pulled from the Mac App Store, and those who currently have Twitter for Mac can remain using it until mid-March. For the full Twitter experience on Mac, visit Twitter […]

Facebook Makes its Ad Metrics Easier to Understand

Facebook is making its ad metrics clearer by introducing new labels that show how they are calculated. Estimated or In Development Facebook is now labeling some metrics in Ads Manager as either ‘estimated’ and/or ‘in development.’ These labels can be found in a section within the Ads Manager reporting table called “tool tips.” Labels can […]

Google Chrome Will Automatically Clean Up Messy URLs

Google’s latest version of Chrome, version 64, deals with the problem of messy URLs by cleaning them up before they’re shared. When sharing a URL from Chrome’s built-in ‘Share’ menu all unnecessary parameters will be trimmed off. The end result is a cleaner, shorter URL that looks more presentable. Chrome’s URL shortener will also remove […]

Facebook Messenger Lets Users Add People to In-Progress Calls

A new feature has been added to Facebook Messenger that will allow users to invite other people to calls already in progress. Let’s say you’re on a call with a client or colleague and now you need the expertise of another person on your team. Facebook Messenger will let you quickly send them an invite […]

Twitter Cracks Down on Automation and Use of Multiple Accounts

Twitter has new rules in place to prevent applications and services from utilizing automation for the purposes of posting spam. In addition, Twitter is also making changes to its API which will limit users’ ability perform coordinated actions across multiple accounts. These new guidelines are being put in place, Twitter says, to “stay ahead of […]

Google to Move Many More Sites to Mobile-First Index Very Soon

Google’s Gary Illyes has confirmed that a significant number of sites will be migrated to the mobile-first index in the next month and a half. Illyes announced Google’s upcoming plans for the mobile-first index while on stage at Pubcon in Austin, Texas. Announcement – In the next month and a half or so, Google is […]

Snapchat Now Supports Animated GIFs from GIPHY

Snapchat has been updated with support for a new library of animated GIFs from new partner GIPHY. GIFs can be added to snaps in the form of stickers. Users can either choose from a selection of recommended animations, or search for their own by keyword. Animated stickers can be used with any combination of other […]