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Pauline Jakober

8 Huge Dangers of Shutting Down Your AdWords Account

Occasionally, clients decide to discontinue the services of their paid search advertising agencies. Sometimes they intend to let their paid accounts run with minimal oversight or stop their campaigns entirely. The motivation for this decision can vary. Sometimes clients are experiencing production issues, and they want to cease advertising temporarily because they’re unable to fulfill […]

Thinking of Dumping Your PPC Program? Think Again

Relationships are hard. And your company’s relationship with PPC is no different. You and your marketing team may give PPC your best shot — but still not get the results you expect. Ultimately, you become frustrated with paid search and decide to break off your on-again, off-again relationship. But, as with personal relationships, sometimes these […]