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Pratik Dholakiya

How 10 Types of Functional Content Fit into a SaaS Lead Funnel

The great thing about content marketing is that it has a knack of working for you as long as everything you create is built with the user in mind. But content marketing that just works is different from content marketing that functions. A functional content marketing strategy is one that has actually been optimized to […]

Cracking Open Google’s Black Box with Machine Learning Tools

For roughly a decade, the SEO industry has been consistently moving further away from discussions about the internal workings of the search engines, starting around the time of the first Panda update. This decision to focus on more strategic and long-term SEO approaches has been a positive one, overall. Marketing strategies built entirely on the […]

A Complete Guide to the Google Panda Update

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! Panda is the official name of an algorithm update developed by Google to reduce the prevalence of low-quality, thin content in the search results, and to reward unique, compelling content. At the time Panda launched, user […]

11 Ways to Prove the Value of SEO to Your Boss

You know SEO works, but your boss doesn’t. What does it take to convince your superiors of its value? I’ve put together 11 ways to help you sell your superiors on investing more resources in organic search. 1. Highlight the Value of Cumulative Growth The greatest selling point of SEO is something that it shares […]

83 Killer Link Building Tactics You Have to Try

Tired of guest posting all the time? Looking to shake things up? This list of 83 next-level link building ideas should inspire you to give some new tactics to try. Let’s dive in, shall we? 1. Prior Linkers: Reach out to people who have linked to you in the past when you released a particularly […]