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Susan Wenograd

5 Advantages of Using an Agency to Manage Google AdWords Campaigns

Having bounced back and forth between in-house and agency roles for my entire career, my experience runs the gamut of managing PPC on both sides. There are undoubtedly times where it makes more sense for a client to run their paid search efforts in-house. But, there are clear advantages to having an agency get behind […]

5 Advantages of Using an Agency to Manage Google AdWords Campaigns

Having bounced back and forth between in-house and agency roles for my entire career, my experience runs the gamut of managing PPC on both sides. There are undoubtedly times where it makes more sense for a client to run their paid search efforts in-house. But, there are clear advantages to having an agency get behind […]

4 Ways to Target Facebook Ads Without Relying on a Single Site Visit

Facebook has figured something out: a lot of times, folks don’t want to leave their platform. As users spend more time in their News Feed, and Facebook continues to expand into new areas, it opens up a whole new ecosystem of behaviors that can be targeted. This trend has started with the Engagement Remarketing options […]