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Tony Wright

Building Links Through Social Responsibility & Taking a Stand

A number of years ago, I conducted a rather ambitious research project to find out how consumer preferences were affected by a brand’s social stance. While I certainly didn’t conclusively answer whether a brand should take a stand, I did come to one concrete conclusion: A brand that takes a social stand almost always sees […]

How to Evaluate the Quality of a Link

I have to admit something. I used to buy links. I used to buy a lot of links. In my career, I’d estimate I’ve purchased around $3 million in links. But I haven’t bought a single link in five years. Well, let’s just say I haven’t directly bought a link in five years. Buying links today […]