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6 Growth Marketing Best Practices for Higher SEM Profitability

We’ve all heard of growth marketing. But what does growth marketing actually mean? At the risk of over-simplifying, growth marketing is essentially the path to attracting the right visitors to your business. Not just the low-hanging-fruit, top-of-funnel visitors, but those who are “sticky” and likely to lead to a conversion or sale. Search engine marketing (SEM) […]

Bing Ads Editor Updated With Labels for Dynamic Search Ads

13 of Today’s Top PPC Experts to Follow

For paid search, PPC, and digital advertising practitioners, there is no shortage of information for the newbie to seasoned expert. Platforms, technology, and consumer behaviors change rapidly. Thankfully, a slew of passionate industry experts are plugged-in to the latest and greatest PPC trends and releases so you can instantly gain the insights and advice you […]

6 Growth Marketing Best Practices for Higher SEM Profitability

SEO for All Things Crypto

This is a sponsored post written by SE Ranking. The opinions expressed in this article are the sponsor’s own. SEO for companies that launch an ICO, run crypto investment funds, or engage in any other business activities related to digital currency and all things crypto is a little different from the traditional approach. Many of those sites […]

Google Assistant Updated With Routines and Location-based Reminders

8 Huge Dangers of Shutting Down Your AdWords Account

Occasionally, clients decide to discontinue the services of their paid search advertising agencies. Sometimes they intend to let their paid accounts run with minimal oversight or stop their campaigns entirely. The motivation for this decision can vary. Sometimes clients are experiencing production issues, and they want to cease advertising temporarily because they’re unable to fulfill […]

6 Growth Marketing Best Practices for Higher SEM Profitability

3 Data-Driven Approaches to Find the Most Effective Content Ideas

This is a sponsored post written by SEMrush. The opinions expressed in this article are the sponsor’s own. If you are an experienced content marketer, you definitely know what a struggle content ideation sometimes is. On the one hand, you want to be creative, and on the other, you have to think about content effectiveness. When these […]

Google Assistant Updated With Routines and Location-based Reminders

Driving More Calls and Customers from AdWords and Bing [E-BOOK]

This guide is perfect for paid search marketers looking to boost PPC conversions and maximize ad spend. Your PPC campaign might be optimized to get clicks, but is it optimized to drive more inbound calls to your business? Calls are often the most lucrative type of conversions. Yet, they are also the most difficult to track […]

6 Growth Marketing Best Practices for Higher SEM Profitability

Google AdWords Express Now Has Push Notifications for Missed Calls

An update to Google AdWords Express will help ensure advertisers never miss another customer call thanks to push notifications. According to Google, one in every five phone calls received from an AdWords Express ad goes unanswered. Now, if a call is missed, the AdWords Express app will send a notification inviting the advertiser to call […]

YouTube Analytics Demographics Report to Contain Less Data