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Google Lets Users Mute Repetitive Remarketing Ads

Google has updated its ads settings to let users mute ads they’ve seen too many times. This applies primarily to remarketing ads, such as those that encourage users to buy a product they’ve previously shown interest in. Google calls these “reminder” ads, and users can now mute reminder ads from specific advertisers when they become […]

YouTube Analytics Demographics Report to Contain Less Data

Google Lets Users Mute Repetitive Remarketing Ads

Google has updated its ads settings to let users mute ads they’ve seen too many times. This applies primarily to remarketing ads, such as those that encourage users to buy a product they’ve previously shown interest in. Google calls these “reminder” ads, and users can now mute reminder ads from specific advertisers when they become […]

YouTube Analytics Demographics Report to Contain Less Data

4 Best Practices to Start Using Today

If you work in digital marketing, you might not normally think of B2B PPC (that is, pay-per-click for business-to-business campaigns). Most digital marketers think of PPC as a B2C (business-to-consumer) discipline for either direct sales (retail, such as apparel or electronics) or for lead generation (identifying and matching potential customers for services, such as consultations […]

6 Growth Marketing Best Practices for Higher SEM Profitability

Google AdWords Introduces Ad Unit for In-Store Products

Google has announced plans to introduce local display ads for highlighting in-store products and sales. Unlike other Google ads, which typically spotlight products and services that can be ordered online, local display ads promote goods that can be acquired at brick and mortar locations. Rather than driving online traffic, the goal of local display ads […]

YouTube Analytics Demographics Report to Contain Less Data