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6 Growth Marketing Best Practices for Higher SEM Profitability

We’ve all heard of growth marketing. But what does growth marketing actually mean? At the risk of over-simplifying, growth marketing is essentially the path to attracting the right visitors to your business. Not just the low-hanging-fruit, top-of-funnel visitors, but those who are “sticky” and likely to lead to a conversion or sale. Search engine marketing (SEM) […]

Bing Ads Editor Updated With Labels for Dynamic Search Ads

13 of Today’s Top PPC Experts to Follow

For paid search, PPC, and digital advertising practitioners, there is no shortage of information for the newbie to seasoned expert. Platforms, technology, and consumer behaviors change rapidly. Thankfully, a slew of passionate industry experts are plugged-in to the latest and greatest PPC trends and releases so you can instantly gain the insights and advice you […]

6 Growth Marketing Best Practices for Higher SEM Profitability

8 Huge Dangers of Shutting Down Your AdWords Account

Occasionally, clients decide to discontinue the services of their paid search advertising agencies. Sometimes they intend to let their paid accounts run with minimal oversight or stop their campaigns entirely. The motivation for this decision can vary. Sometimes clients are experiencing production issues, and they want to cease advertising temporarily because they’re unable to fulfill […]

6 Growth Marketing Best Practices for Higher SEM Profitability

Driving More Calls and Customers from AdWords and Bing [E-BOOK]

This guide is perfect for paid search marketers looking to boost PPC conversions and maximize ad spend. Your PPC campaign might be optimized to get clicks, but is it optimized to drive more inbound calls to your business? Calls are often the most lucrative type of conversions. Yet, they are also the most difficult to track […]

6 Growth Marketing Best Practices for Higher SEM Profitability

Google AdWords Express Now Has Push Notifications for Missed Calls

An update to Google AdWords Express will help ensure advertisers never miss another customer call thanks to push notifications. According to Google, one in every five phone calls received from an AdWords Express ad goes unanswered. Now, if a call is missed, the AdWords Express app will send a notification inviting the advertiser to call […]

YouTube Analytics Demographics Report to Contain Less Data

Google AdWords Has Stricter Rules for Ticket Resellers

Effective immediately, Google AdWords is implementing stricter rules for advertisers that resell event tickets. New rules are being put in place because ticket resellers can be less than forthright when it comes to costs and fees. Resellers may also blur the lines to the point that it becomes unclear whether they’re officially associated with an […]

YouTube Analytics Demographics Report to Contain Less Data

How to Use Amazon Hidden Keywords to Boost Discoverability

Amazon calls them “hidden keywords” in their documentation, but I’ve heard them called many things, including search terms, Amazon keywords, product keywords, and backend keywords. I’ve also heard varying methods for determining what those words should be, what they shouldn’t be, and how to generate them for use. But one thing that I’ve consistently heard […]

6 Growth Marketing Best Practices for Higher SEM Profitability

How Opteo Helps Automate Routine AdWords Tasks

This is a sponsored post written by Opteo. The opinions expressed in this article are the sponsor’s own. Opteo helps AdWords account managers automate time-consuming tasks and statistical analysis, making account management smarter, more pleasant, and more productive. Most AdWords Optimisation Tasks Should Be Automated Whether calculating statistical significance for split tests, drudging through search term reports, […]

6 Growth Marketing Best Practices for Higher SEM Profitability