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Bing Ads Introduces Single Sign-in for Multiple Accounts

Bing Ads is introducing a way for advertisers to manage multiple accounts with a one email address and password. Building off the Multi-Linking feature introduced last fall, Bing Ads’ multi-user access eliminates the need to sign into different accounts individually. Advertisers can easily jump back and forth from one account to another, which will no […]

6 Growth Marketing Best Practices for Higher SEM Profitability

Which is Better in the Long Run?

It’s one of the most common questions asked by stakeholders for small-to-medium businesses. “Which is better for my brand in the long run, SEO or PPC?” The answer to this question isn’t simple, but it’s worth asking — and it’s definitely worth understanding. The quick, overarching answer is something like this: Search marketing deserves a […]

6 Growth Marketing Best Practices for Higher SEM Profitability

4 Advanced AdWords Audience Targeting Tactics

The audience targeting options available to PPC advertisers across both search and social are constantly evolving. In the past few years, advertisers have begun to be able to target custom audiences through search network campaigns, create similar audiences to mimic users who have completed a desired action on their website and target users via mailing list upload features […]

6 Growth Marketing Best Practices for Higher SEM Profitability

How to Develop an Effective Strategy

With the start of the new year, thoughts turn to new opportunities. For many companies, especially with mature domestic campaigns, the biggest growth options involve tapping into traffic from foreign markets. While going global can be complex, it doesn’t have to be complicated. This is the first in a series of articles where I will […]

6 Growth Marketing Best Practices for Higher SEM Profitability

5 Advantages of Using an Agency to Manage Google AdWords Campaigns

Having bounced back and forth between in-house and agency roles for my entire career, my experience runs the gamut of managing PPC on both sides. There are undoubtedly times where it makes more sense for a client to run their paid search efforts in-house. But, there are clear advantages to having an agency get behind […]

6 Growth Marketing Best Practices for Higher SEM Profitability

5 Advantages of Using an Agency to Manage Google AdWords Campaigns

Having bounced back and forth between in-house and agency roles for my entire career, my experience runs the gamut of managing PPC on both sides. There are undoubtedly times where it makes more sense for a client to run their paid search efforts in-house. But, there are clear advantages to having an agency get behind […]

6 Growth Marketing Best Practices for Higher SEM Profitability

How to Develop an Effective Strategy

With the start of the new year, thoughts turn to new opportunities. For many companies, especially with mature domestic campaigns, the biggest growth options involve tapping into traffic from foreign markets. While going global can be complex, it doesn’t have to be complicated. This is the first in a series of articles where I will […]

6 Growth Marketing Best Practices for Higher SEM Profitability

5 Easy Ways to Improve Your PPC Campaigns with Audiences

Audience targeting has had a massive impact on the way PPC pros approach their campaigns. They have tremendous versatility and allow advertisers to focus on the right folks as they’re bouncing around the world wide web. Most often, audiences seem to be relegated to the retargeting, display, and social strategies, but that’s only part of […]

6 Growth Marketing Best Practices for Higher SEM Profitability