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Facebook Makes its Ad Metrics Easier to Understand

Facebook is making its ad metrics clearer by introducing new labels that show how they are calculated. Estimated or In Development Facebook is now labeling some metrics in Ads Manager as either ‘estimated’ and/or ‘in development.’ These labels can be found in a section within the Ads Manager reporting table called “tool tips.” Labels can […]

YouTube Analytics Demographics Report to Contain Less Data

Twitter Cracks Down on Automation and Use of Multiple Accounts

Twitter has new rules in place to prevent applications and services from utilizing automation for the purposes of posting spam. In addition, Twitter is also making changes to its API which will limit users’ ability perform coordinated actions across multiple accounts. These new guidelines are being put in place, Twitter says, to “stay ahead of […]

YouTube Analytics Demographics Report to Contain Less Data

Snapchat Gives Creators Access to Audience Analytics

Select creators on Snapchat are getting access to analytics data about their audience. This includes insights such as story views, engagement, and demographics. Only those who are part of Snapchat’s Official Stories program are getting access to this data. Being in the program is like having a verified profile on Instagram, and is limited to […]

YouTube Analytics Demographics Report to Contain Less Data

Facebook Reveals New Tool for Posting Personal Lists

Facebook has released a new type of timeline post that allows users to create and publish personal lists. Lists can be about anything— to-do lists, top 10 lists, bucket lists, lists of dream travel destinations, and so on. This feature was first spotted last month, but TechCrunch is now reporting that it’s being rolled out […]

YouTube Analytics Demographics Report to Contain Less Data