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Facebook Makes its Ad Metrics Easier to Understand

Facebook is making its ad metrics clearer by introducing new labels that show how they are calculated. Estimated or In Development Facebook is now labeling some metrics in Ads Manager as either ‘estimated’ and/or ‘in development.’ These labels can be found in a section within the Ads Manager reporting table called “tool tips.” Labels can […]

YouTube Analytics Demographics Report to Contain Less Data

Facebook Reveals New Tool for Posting Personal Lists

Facebook has released a new type of timeline post that allows users to create and publish personal lists. Lists can be about anything— to-do lists, top 10 lists, bucket lists, lists of dream travel destinations, and so on. This feature was first spotted last month, but TechCrunch is now reporting that it’s being rolled out […]

YouTube Analytics Demographics Report to Contain Less Data

Facebook Bans All Ads for Cryptocurrency

Facebook has created a new policy which effectively bans ads for cryptocurrency, as well as other financial products. The reason for this policy change, Facebook says, is to honor one of its core advertising principles that ads should be safe. Ads for cryptocurrency are frequently tied to misleading and deceptive practices, the company believes. Facebook’s […]

YouTube Analytics Demographics Report to Contain Less Data